Norsh Chicken Casserole wet dog food tin under a magnifying glass showing its climate footprint of 1.54 kg CO₂e per kg, independently measured by CarbonCloud

Look closer. The number's on the tin.

Independently measured by Carbon Cloud

WHAT THE NUMBER MEANS

One figure, three honest rules behind it

Every footprint on this page is stated in kilograms of CO₂ equivalent per kilogram of finished food, so you can compare recipes with each other — and with anything else measured the same way.

PET KILO OF FOOD

kg CO2e / kg

The whole recipe as it leaves the factory — meat, vegetables, water and the tin it is cooked in.

FARM TO FACTORY GATE

Nothing left out

Farming, processing, inbound transport, cooking and packaging are all inside the figure.

CALCULATED EXTERNALLY

Carbon Cloud

Modelled by CarbonCloud from our real recipes and suppliers, so the maths is not ours to flatter.

EVERY RECIPIE, RANKED

The footprint of every can we make

Lowest first. Same measure, same method, every recipe — so these figures can be read straight against each other.

Chicken Casserole

1.54

kg CO₂e per kg

OUR LOWEST

Country Chicken Dinner

1.54

kg CO₂e per kg

OUR LOWEST

Fisherman's Catch

1.59

kg CO₂e per kg

OUR LOWEST

Pork Pie

1.82

kg CO₂e per kg

OUR LOWEST

Chicken Casserole

2.43

kg CO₂e per kg

OUR LOWEST

Turkey Stew

2.97

kg CO₂e per kg

OUR LOWEST

What sits inside a Norsh footprint

Ingredients

Farming and processing the meat, fish and vegetables — the dominant share of every recipe.

Cooking

Steam cooking in the can, on renewable energy, so this part stays small.

Packaging

Steel tins and cardboard multipacks, both widely recyclable, no plastic shrink wrap.

Transport

Moving ingredients in and finished tins out to the warehouse.