OUR STORY
Norsh began with a straightforward idea: make a wet dog food that's genuinely nice to open, easy to understand, and does a proper job nutritionally, made in a way we could feel good about. Love for pet and planet, right from the start.
01 · THE RECIPIES
Simple recipes, honestly listed
Our recipes are short. Real meat, vegetables, and a handful of ingredients that each do something useful.
You can read the back of the tin in one go and know exactly what your dog is eating, which felt like the right place to start.
Five of these ingredients go into every single recipe, each one there to do a specific job.
PROTEIN
For healthy muscles
EGGSHELL MEMBRANE
For joint health
PREBIOTIC FIBRE
From beet pulp
TUMERIC
To support immunity
ALGAL OIL
For omega 3
Every recipe is developed with pet nutritionists and vet approved, and formulated as a complete food for adult and senior dogs.
02 · HOW WE COOK
We cook our recipes gently, with steam, directly in the can. It takes a bit longer, but it keeps the natural flavour in and helps protect the nutrients — which is why Norsh actually smells like food when you peel the lid back.
It also means we don't need artificial preservatives to keep it fresh.
03 · WHO WE ARE
Family Owned, made in Ireland
We're a family owned business, and we've been developing pet food for a long time. That means recipes tested properly, ingredients we can trace, and the freedom to make the food the way we think it should be made.
Every tin of Norsh is made in Ireland.
04 · PET & PLANET
We try to keep the packaging and production side sensible too — and where we can put a number on it, we do.
That's really the whole story. Good ingredients, cooked well, packed thoughtfully, delicious food, thoughtfully made, for dogs who love their dinner.
Vet Approved
Carbon Cloud Partner
Developed with Pet Nutritionists
