Norsh's Environmental Mission: How We're Reducing Our Impact on the Planet
Norsh is helping reduce its environmental impact by measuring and publishing the carbon footprint of every product, using infinitely recyclable steel cans, replacing plastic shrink-wrap with recyclable cardboard, generating renewable energy through solar power, and sourcing fully traceable ingredients wherever possible. Every decision is measured against one goal: protecting the planet for future generations of dogs and their owners.
Key Takeaways
At a glance
- Every Norsh product features a verified Product Carbon Footprint (PCF).
- Norsh is the first wet dog food brand in the UK to partner with CarbonCloud for carbonfootprint calculation and verification.
- Our steel cans are infinitely recyclable without loss of quality.
- Multipacks use recyclable cardboard instead of plastic shrink-wrap.
- Our manufacturing facility uses solar energy to help reduce production emissions.
Why Is Sustainability Important to Norsh?
Sustainability sits at the heart of how Norsh is made.
As pet owners ourselves, we believe looking after dogs shouldn't come at the expense of the planet they'll inherit. That's why sustainability is built into our decisions from day one, whether we're selecting ingredients, choosing packaging materials, or investing in cleaner production methods.
We're not interested in vague promises or broad claims. We believe pet parents deserve clear, transparent information about the environmental impact of the products they buy.
That's why we measure it.
How Is Norsh Sustainable?
Norsh takes a practical, measurable approach to sustainability by focusing on four key areas:
1. Measuring and publishing product carbon footprints
Every Norsh recipe has a Product Carbon Footprint (PCF).
This measures the greenhouse gas emissions associated with a product throughout its lifecycle, including ingredient sourcing, packaging and distribution.
Rather than keeping this information behind closed doors, we make it accessible through a scannable QR code on pack, so pet parents can view the environmental impact of the product they're feeding.
2. Using recyclable steel packaging
Norsh products are packaged in steel cans.
Steel is one of the most recycled packaging materials available and can be recycled repeatedly without losing quality.
This means a steel can can become another steel can again and again, supporting a circular economy and reducing reliance on new materials.
3. Reducing unnecessary plastic
Our multipacks use cardboard rather than plastic shrink-wrap.
Cardboard is widely recycled throughout the UK and Europe and can have a substantially lower environmental impact than plastic alternatives across its lifecycle.
Small packaging decisions can make a meaningful difference over time.
4. Using renewable energy in production
Our manufacturing facility is fitted with solar panels that generate clean energy.
By producing renewable electricity on-site, we're helping reduce the greenhouse gas emissions associated with making Norsh products.
What Is a Product Carbon Footprint (PCF)?
A Product Carbon Footprint (PCF) measures the total greenhouse gas emissions generated by a product across its lifecycle.
It is expressed as kilograms of carbon dioxide equivalent (kg CO2e) per unit of product.
For pet food, this can include emissions associated with:
- Ingredient sourcing
- Ingredient processing
- Packaging materials
- Manufacturing
- Transportation and distribution
Having a PCF allows brands and consumers to better understand the environmental impact of individual products.
At Norsh, every product has its own PCF rather than relying on general company-wide estimates.
How Does Norsh Calculate Its Carbon Footprint?
Norsh works with CarbonCloud, a climate intelligence platform that specialises in food industry emissions reporting.
CarbonCloud calculates Product Carbon Footprints using internationally recognised methodologies, including:
- ISO 14067 standards
- Greenhouse Gas (GHG) Protocol standards
CarbonCloud maps ingredients and packaging against a database containing more than 50,000 ingredients and materials.
Calculations account for:
|
Emission Type |
What It Includes |
|
Scope 1 |
Direct emissions from owned or controlled sources |
|
Scope 2 |
Emissions from purchased energy |
|
Scope 3 |
Emissions across the wider supply chain |
This approach helps ensure Norsh's footprint calculations are accurate, transparent and comparable across products.
What Is CarbonCloud?
CarbonCloud is a climate intelligence platform that helps food and drink companies calculate and communicate their environmental impact.
The platform provides carbon footprint assessments using recognised international methodologies and large-scale ingredient databases.
By partnering with CarbonCloud, Norsh can provide verified environmental data rather than relying on assumptions or estimates.
For dog owners, that means greater transparency and confidence in the information they're seeing.
Are Norsh Cans Recyclable?
Yes.
Norsh products are packaged in steel cans, which are infinitely recyclable without loss of quality.
According to industry data, steel packaging achieves recycling rates of over 80% across Europe and more than 78% in the UK.
Because steel can be recycled repeatedly, it plays an important role in reducing waste, conserving resources and supporting circular material use.
Why Does Carbon Footprint Transparency Matter for Pet Parents?
Transparency helps pet owners make informed decisions.
Many people want to understand not only what's in their dog's food, but also how that food was produced and the environmental impact associated with it.
By providing product-specific carbon footprint data, Norsh makes it easier for pet parents to compare products and make choices that align with their values.
It's about giving people information, not asking them to take our word for it.
What Does Sustainability at Norsh Look Like in Practice?
At Norsh, sustainability means asking the same question every time we make a decision:
Can we reduce our environmental impact without compromising on pet nutrition, product quality or transparency?
That mindset shapes everything from the ingredients we select to the packaging we use and the data we publish.
We're thinking in decades, not quarters.
Because protecting what matters today means making choices that still stand up tomorrow.
Explore the full Norsh range here: https://www.norshpetfood.com/collections/all